GEVENALLE

logo + misc. printed items

Gevenalle is a Portland-based innovator of shifting systems for cyclocross, etc. Formerly retroshift, the company was re-branded as GEVENALLE, which is made up of two Dutch words. The word “geven” means “give” and “alle” is “all” — which describes both the sport of cyclocross and the focus of the company. The goat is a symbol of tenacity/determination. Don’t forget to get a cap modeled by Roux here.

• design + execution
• misc. print
• ads