Regence

user interface + user experience

Regence (BlueCross BlueShield) was formed by a regional alliance of nonprofit health plans. It is now Cambia Health Solutions. Worked directly with the UI Manager on a high-profile usability analysis of myRegence.com, a consumer web portal for members to find all their health and wellness related resources in one place.

ui + ux
design
icon design
email design + code
art direction

collage of myRegence.com News section montly content splash page designs

website before and after redesign

myRegence.com News section icon set

header graphic exploration

email redesign (far right is the old design that was replaced)

icons

myRegence.com e-newsletter

buttons

myRegence.com redesigned public homepage

print collateral before and after rebranding

myRegence.com reward promos

print collateral example

myRegence.com News section redesign wireframes

print collateral example

myRegence.com Community first time visitor registration flow

print collateral example

myRegence.com Community first time visitor registration: screen name just created > select avatar > upload profile picture mock-ups

print collateral example

exploration design mockup based on wireframe

print collateral example

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